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Lucy Millington
Commwave
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Tricia.sim@acronis.com

Multiplied Media standardizes on Acronis True Image Enterprise Server

Virtualization Migration, Worldwide Data Protection Are Primary Applications

BURLINGTON, Mass., February 20, 2008 — Commwave (www.acronis.co.kr), a provider of affordable, scalable storage management and disaster recovery software, today announced that Multiplied Media (TSX-V: MMC), of Calgary, Alberta, Canada, is relying on Acronis True Image software to protect four physical servers and more than 10 virtual servers that run the company's instant message search service.

Multiplied Media (www.multiplied.com) uses Acronis True Image 9.1 Enterprise Server to backup and recover programs and information to keep its business operating 24/7. Customers of the company's Poynt local search service can send a message and immediately find the name and address of the nearest businesses. It is therefore critical that the service always be available.

With Acronis True Image 9.1, Multiplied Media can quickly capture a hardware image then restore it to dissimilar hardware — a fast and easy way to ensure information is always available. Acronis True Image also helps increase hardware utilization for better datacenter ROI by backing up both physical and virtual computers.

In many organizations, only 10-20 percent of a server's total capacity is used at any one time.* By deploying a virtualization solution and running multiple operating systems on a single server, Multiplied Media is reducing the number of physical servers required by increasing the utilization of existing servers.

"When we decided to virtualize our data center, Acronis True Image proved to be the perfect complement for backup and recovery," said Clare McMullen, vice president, Operations, Multiplied Media. "Other products we tested did not have the ability to capture the hardware image, virtualize it and then restore it to dissimilar hardware. It is a complex job that Acronis does well."

Odyssey Consulting Group of Long Beach, Calif., was brought in during the early network planning phases along with Multiplied Media’s strategic design partner iDesign. "We discussed going virtual early in the development phases as it gave Multiplied Media the flexibility it needed to support developers and engineers world wide," said Stephen L Rose, network architect and partner at Odyssey. "The Acronis product was the best choice to take Multiplied Media’s Microsoft Virtual Server development environments and turn them into standardized physical production servers. Acronis True Image Enterprise Server’s ease of use and reliability has been proven time and again. It’s a staple in my virtualization toolbox."

"Acronis True Image had all the features Multiplied Media required to keep its business up and running and to handle all of its migration needs," said Walter Scott, CEO of Acronis. "Businesses of all sizes need to have a proactive plan to ensure information is protected and can be quickly recovered in the wake of an unforeseen system crash or other disaster, regardless of whether the hardware involved is physical or virtual."

About Multiplied Media Corporation

Multiplied Media Corp. (www.multiplied.com) has developed Poynt, the first multimedia local search service available over Microsoft’s Windows Live Messenger and AOL’s AIM instant messaging networks. Through agreements with Yellow Pages Group in Canada and Idearc Media (Superpages.com) in the United States, Poynt connects consumers with the facility, retail and consumer goods information that assists decision making and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Acronis

아크로니스는 글로벌 기업으로서 미국, 유럽 및 아시아 지역에서 엔터프라이즈 리셀러 및 직접 판매를 통해 제품을 공급하고 있습니다. 아크로니스는 확장가능한 스토리지 관리 및 재해 복구 소프트웨어를 제공함으로써 기업들의 정보를 보호하고 인프라스트럭처의 가용성과 통합성 및 복구 능력을 보장합니다. 아크로니스의 디스크 이미징 및 디스크 관리 기술은 다양한 산업군에 걸쳐 인정 받고 있으며 데이터 보호 및 백업 복구, 시스템 설치와 물리적 및 가상화 서버의 마이그레이션 부분 등에서 수많은 어워드를 수상해 왔습니다. 아크로니스의 대표 제품인 Acronis True Image는 윈도우와 리눅스 서버를 위한 베어메탈 복구 솔루션으로써 2002년 이래 수많은 고객들로부터 선택 받았을 뿐만 아니라 금융, 서비스, 헬스케어, 테크놀러지, 공공, 제조 부문의 다양한 SMB 고객들에게 환영받아왔습니다.

*Further information on virtualization is detailed in the white paper by Brett Callow titled, "Virtualization: Eco-friendly Asset Optimization." The report can be viewed here.